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Starting-up your business 5
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Start-ups from concept to launch 20 minLecture1.1
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Types of start-ups 20 minLecture1.2
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Business plans 30 minLecture1.3
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Raising money 30 minLecture1.4
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Business accelerators and incubators 30 minLecture1.5
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Setting up your corporate structure 9
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Board of directors 30 minLecture2.1
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Company hierarchy 30 minLecture2.2
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Stakeholders 30 minLecture2.3
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Business cultures 30 minLecture2.4
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Functional structure 30 minLecture2.5
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Divisional structure 30 minLecture2.6
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Matrix structure 30 minLecture2.7
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Network structure 30 minLecture2.8
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Team-based structure 30 minLecture2.9
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Business Ownership 4
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Mergers and acquisitions 30 minLecture3.1
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Divestitures 30 minLecture3.2
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Vertical vs. horizontal integration 30 minLecture3.3
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Management buy-ins and buy-outs 30 minLecture3.4
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Human resources 9
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The human resources cycle 30 minLecture4.1
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Recruitment and selection 30 minLecture4.2
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Evaluating staff 30 minLecture4.3
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Motivation and rewards 30 minLecture4.4
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Leadership strategy and styled 30 minLecture4.5
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Leadership for team building 30 minLecture4.6
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Employee relations and communications 30 minLecture4.7
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Project management 30 minLecture4.8
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Negotiating strategy 30 minLecture4.9
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Financial reporting/accounting 18
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The accounting cycle 30 minLecture5.1
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Financial statements 30 minLecture5.2
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International accounting standard 30 minLecture5.3
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Profit-and –loss statements 30 minLecture5.4
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Balance sheet 30 minLecture5.5
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Cash flow statements 30 minLecture5.6
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Environmental accounting 30 minLecture5.7
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Depreciation 30 minLecture5.8
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Amortization and depletion 30 minLecture5.9
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Cash flow 30 minLecture5.10
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Budgets 30 minLecture5.11
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Assets and inventory 30 minLecture5.12
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Costs 30 minLecture5.13
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Production costing and pricing 30 minLecture5.14
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Key performance indicators (KPI) 30 minLecture5.15
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Financial ratios 30 minLecture5.16
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Forecasting 30 minLecture5.17
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Tracking fraud 30 minLecture5.18
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Marketing communications 22
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Product 30 minLecture6.1
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Product positioning 30 minLecture6.2
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Product life cycle 30 minLecture6.3
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Price 30 minLecture6.4
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Place 30 minLecture6.5
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Promotion 30 minLecture6.6
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Market research 30 minLecture6.7
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Market segmentation 30 minLecture6.8
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Niche vs. mass marketing 30 minLecture6.9
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Traditional marketing 30 minLecture6.10
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Digital marketing 30 minLecture6.11
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Engagement marketing 30 minLecture6.12
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Sensory marketing 30 minLecture6.13
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Relationship marketing 30 minLecture6.14
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Traditional offline advertising 30 minLecture6.15
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Online adverting 30 minLecture6.16
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Direct mail 30 minLecture6.17
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Telemarketing 30 minLecture6.18
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Outbound vs. inbound marketing 30 minLecture6.19
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Blogging 30 minLecture6.20
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Social media marketing 30 minLecture6.21
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Search engine optimization (SEO) 30 minLecture6.22
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Branding 1
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Branding and rebranding 30 minLecture7.1
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Business development 5
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Lead generation 30 minLecture8.1
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Lead conversation 30 minLecture8.2
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Customer retention 30 minLecture8.3
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Return on marketing Investment (ROMI) 30 minLecture8.4
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Intellectual capital 30 minLecture8.5
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Information Technology 9
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Business intelligence 30 minLecture9.1
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Business analytics 30 minLecture9.2
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Marketing and IT 30 minLecture9.3
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Collecting consumer data 30 minLecture9.4
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Data warehousing 30 minLecture9.5
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Customer profiling 30 minLecture9.6
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Big data 30 minLecture9.7
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Customer relationship management (CRM) 30 minLecture9.8
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Compliance 30 minLecture9.9
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Operations 19
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Job production 30 minLecture10.1
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Batch production 30 minLecture10.2
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Flow production 30 minLecture10.3
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Mass customization 30 minLecture10.4
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Continuous production 30 minLecture10.5
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Hybrid processes 30 minLecture10.6
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Economies and diseconomies of scale 30 minLecture10.7
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Lead production 30 minLecture10.8
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Just-in-time 30 minLecture10.9
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Total quality management 30 minLecture10.10
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Time-based management 30 minLecture10.11
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Agile production 30 minLecture10.12
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Kaizen 30 minLecture10.13
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Product /portfolio management/ innovation 30 minLecture10.14
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New product development 30 minLecture10.15
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Innovation and invention 30 minLecture10.16
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Design 30 minLecture10.17
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Quality management 30 minLecture10.18
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Product-process matrix 30 minLecture10.19
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Control/risk Management. 4
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Management capacity 30 minLecture11.1
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Inventory 30 minLecture11.2
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Quality control 30 minLecture11.3
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Six sigma 30 minLecture11.4
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Supply chain management 6
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Value chain 30 minLecture12.1
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Outsourcing 30 minLecture12.2
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Offsourcing 30 minLecture12.3
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Reverse supply chain 30 minLecture12.4
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Benchmarking 30 minLecture12.5
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Corporate social responsibility 30 minLecture12.6
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