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CoursesEntrepreneurship
  • Starting-up your business 5

    • Lecture1.1
      Start-ups from concept to launch 20 min
    • Lecture1.2
      Types of start-ups 20 min
    • Lecture1.3
      Business plans 30 min
    • Lecture1.4
      Raising money 30 min
    • Lecture1.5
      Business accelerators and incubators 30 min
  • Setting up your corporate structure 9

    • Lecture2.1
      Board of directors 30 min
    • Lecture2.2
      Company hierarchy 30 min
    • Lecture2.3
      Stakeholders 30 min
    • Lecture2.4
      Business cultures 30 min
    • Lecture2.5
      Functional structure 30 min
    • Lecture2.6
      Divisional structure 30 min
    • Lecture2.7
      Matrix structure 30 min
    • Lecture2.8
      Network structure 30 min
    • Lecture2.9
      Team-based structure 30 min
  • Business Ownership 4

    • Lecture3.1
      Mergers and acquisitions 30 min
    • Lecture3.2
      Divestitures 30 min
    • Lecture3.3
      Vertical vs. horizontal integration 30 min
    • Lecture3.4
      Management buy-ins and buy-outs 30 min
  • Human resources 9

    • Lecture4.1
      The human resources cycle 30 min
    • Lecture4.2
      Recruitment and selection 30 min
    • Lecture4.3
      Evaluating staff 30 min
    • Lecture4.4
      Motivation and rewards 30 min
    • Lecture4.5
      Leadership strategy and styled 30 min
    • Lecture4.6
      Leadership for team building 30 min
    • Lecture4.7
      Employee relations and communications 30 min
    • Lecture4.8
      Project management 30 min
    • Lecture4.9
      Negotiating strategy 30 min
  • Financial reporting/accounting 18

    • Lecture5.1
      The accounting cycle 30 min
    • Lecture5.2
      Financial statements 30 min
    • Lecture5.3
      International accounting standard 30 min
    • Lecture5.4
      Profit-and –loss statements 30 min
    • Lecture5.5
      Balance sheet 30 min
    • Lecture5.6
      Cash flow statements 30 min
    • Lecture5.7
      Environmental accounting 30 min
    • Lecture5.8
      Depreciation 30 min
    • Lecture5.9
      Amortization and depletion 30 min
    • Lecture5.10
      Cash flow 30 min
    • Lecture5.11
      Budgets 30 min
    • Lecture5.12
      Assets and inventory 30 min
    • Lecture5.13
      Costs 30 min
    • Lecture5.14
      Production costing and pricing 30 min
    • Lecture5.15
      Key performance indicators (KPI) 30 min
    • Lecture5.16
      Financial ratios 30 min
    • Lecture5.17
      Forecasting 30 min
    • Lecture5.18
      Tracking fraud 30 min
  • Marketing communications 22

    • Lecture6.1
      Product 30 min
    • Lecture6.2
      Product positioning 30 min
    • Lecture6.3
      Product life cycle 30 min
    • Lecture6.4
      Price 30 min
    • Lecture6.5
      Place 30 min
    • Lecture6.6
      Promotion 30 min
    • Lecture6.7
      Market research 30 min
    • Lecture6.8
      Market segmentation 30 min
    • Lecture6.9
      Niche vs. mass marketing 30 min
    • Lecture6.10
      Traditional marketing 30 min
    • Lecture6.11
      Digital marketing 30 min
    • Lecture6.12
      Engagement marketing 30 min
    • Lecture6.13
      Sensory marketing 30 min
    • Lecture6.14
      Relationship marketing 30 min
    • Lecture6.15
      Traditional offline advertising 30 min
    • Lecture6.16
      Online adverting 30 min
    • Lecture6.17
      Direct mail 30 min
    • Lecture6.18
      Telemarketing 30 min
    • Lecture6.19
      Outbound vs. inbound marketing 30 min
    • Lecture6.20
      Blogging 30 min
    • Lecture6.21
      Social media marketing 30 min
    • Lecture6.22
      Search engine optimization (SEO) 30 min
  • Branding 1

    • Lecture7.1
      Branding and rebranding 30 min
  • Business development 5

    • Lecture8.1
      Lead generation 30 min
    • Lecture8.2
      Lead conversation 30 min
    • Lecture8.3
      Customer retention 30 min
    • Lecture8.4
      Return on marketing Investment (ROMI) 30 min
    • Lecture8.5
      Intellectual capital 30 min
  • Information Technology 9

    • Lecture9.1
      Business intelligence 30 min
    • Lecture9.2
      Business analytics 30 min
    • Lecture9.3
      Marketing and IT 30 min
    • Lecture9.4
      Collecting consumer data 30 min
    • Lecture9.5
      Data warehousing 30 min
    • Lecture9.6
      Customer profiling 30 min
    • Lecture9.7
      Big data 30 min
    • Lecture9.8
      Customer relationship management (CRM) 30 min
    • Lecture9.9
      Compliance 30 min
  • Operations 19

    • Lecture10.1
      Job production 30 min
    • Lecture10.2
      Batch production 30 min
    • Lecture10.3
      Flow production 30 min
    • Lecture10.4
      Mass customization 30 min
    • Lecture10.5
      Continuous production 30 min
    • Lecture10.6
      Hybrid processes 30 min
    • Lecture10.7
      Economies and diseconomies of scale 30 min
    • Lecture10.8
      Lead production 30 min
    • Lecture10.9
      Just-in-time 30 min
    • Lecture10.10
      Total quality management 30 min
    • Lecture10.11
      Time-based management 30 min
    • Lecture10.12
      Agile production 30 min
    • Lecture10.13
      Kaizen 30 min
    • Lecture10.14
      Product /portfolio management/ innovation 30 min
    • Lecture10.15
      New product development 30 min
    • Lecture10.16
      Innovation and invention 30 min
    • Lecture10.17
      Design 30 min
    • Lecture10.18
      Quality management 30 min
    • Lecture10.19
      Product-process matrix 30 min
  • Control/risk Management. 4

    • Lecture11.1
      Management capacity 30 min
    • Lecture11.2
      Inventory 30 min
    • Lecture11.3
      Quality control 30 min
    • Lecture11.4
      Six sigma 30 min
  • Supply chain management 6

    • Lecture12.1
      Value chain 30 min
    • Lecture12.2
      Outsourcing 30 min
    • Lecture12.3
      Offsourcing 30 min
    • Lecture12.4
      Reverse supply chain 30 min
    • Lecture12.5
      Benchmarking 30 min
    • Lecture12.6
      Corporate social responsibility 30 min
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